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Uncovering Hidden Profit

Clear Goals, Sustainable Growth

We help consumer product, retail, ecommerce, and service businesses demystify data and AI, unify teams, and turn growth into measurable profit.

Lauren Zaslansky Conner, founder of ZAZ Business Solutions, smiling while in an office

Where You Might Be Stuck

Profitability Puzzle

You’re spending money, but it’s hard to tell what’s working. You can’t make confident decisions without clear data or AI-powered insights.

Scaling Strain

You’ve grown fast, but the backend can’t keep up.  Systems are breaking down and your team’s stretched thin.

Owner Overload

Everything depends on you. You’re in the middle of every decision. There’s no time to think big or plan what’s next.

You’ve Built Something Great.
Let’s Make It Work Even Better.

At ZAZ Business Solutions, we don’t just hand over a plan—we help you build and implement it. We work side-by-side with you to:

  • Align sales and marketing so they’re working toward the same goal

  • Optimize your channel and product assortment

  • Untangle messy, siloed data

  • Find hidden profit opportunities

  • Build systems that scale as you grow

Ways To Work With Us

Multi-colored pencils in a circle representing a starter assessment of consumer products business's operations

Starter Assessment

A quick business checkup to provide retail and ecommerce businesses priorities and action plans for growth

Illustration symbolizing fractional COO support for growth-stage businesses

Advisory & Fractional

Partner with consumer products and service brands that need support with AI-driven revenue, operations, and commercialization

Multi-colored geometric blocks fitting together representing mastermind cohort classes for consumer business leaders

Mastermind Cohort

Learn and grow with peers in online classes where we learn to scale and identify profit opportunities together

Who We Help

We work with leaders who are ready to grow but feel stuck in the complexity.

  • Consumer product and retail brands balancing online and in-store growth

  • Ecommerce and omni-channel companies navigating platforms, margins, and scale

  • Service businesses that face the same challenges of aligning teams, streamlining operations, and improving profitability

  • Non-profit and membership organizations

If you’re looking for clarity, structure, and measurable results, we can help.

The ZAZ Business Puzzle:
Five Essential Pieces

These five essentials show up in businesses that grow with clarity, confidence, and profitability. We use them to assess what’s working, what’s missing, and where to focus. Then we strengthen them together.

Customer & Client Focused

Whether you sell products or services, success starts with understanding your buyers and their journey.

Strong Relationships

Strengthen the connections that fuel repeat business, partnerships, and team alignment.

Financial Clarity

Know where your profit comes from so you can lead with focus and confidence.

Data and AI-Driven

Use the right data to guide decisions without losing sight of the bigger picture.

Simple Processes

Build repeatable ways of working so the business can run without your constant involvement.

Hard Skills, Soft Edges

Building a business takes more than spreadsheets and strategies. It takes instincts, creativity, and real-world experience. At ZAZ Business Solutions, we help consumer products, retail, and ecommerce brands connect the numbers with the human side.

 

We have built, scaled, and led businesses ourselves, so we know what it really takes. You deserve more than a playbook. You deserve a plan that actually works. 

Real Results

“What makes Lauren so successful is her very diverse skill-set and ability to see the business from a range of perspectives. She is smart, strategic, but most of all a pleasure to work with.”

Robert,

Entertainment

General Manager

“Lauren's exceptional leadership skills, strategic thinking, and ability to foster collaboration played a pivotal role in our department's success and the company's overall growth.”

Kori,

eCommerce

Executive
 

Lauren is a joy to work with. She’s a real thought partner, strong innovator, loves technology, and exploring problems to find meaningful solutions. She’s curious, smart, and able to flex to meet any need.

Noha,

Founder/Entrepreneur

Investor

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