Who We Are
At ZAZ Business Solutions, we are multifaceted, like the businesses we support. We’re fun, curious, and a little bit data-obsessed. We ask questions, listen closely, and find patterns that lead to progress.
We care about your history. And we’re here to help shape your future.
Vision
To empower leaders to build sustainable, profitable companies.
Mission
At ZAZ Business Solutions, we connect marketing, sales, operations, and finance. We work with and teach leaders to find hidden profit by building stronger teams, efficient systems, and new opportunities for lasting success.
Watch what ZAZ is all about
A quick look at the energy, movement, and meaning behind the brand
Lauren Zaslansky Conner
Founder and CEO
Before founding ZAZ Business Solutions, Lauren held executive and senior leadership roles at Disney, MGA Entertainment/Little Tikes, and multiple startups across consumer products, ecommerce, licensing, and end-of-life services. She is known for aligning strategy and execution to drive revenue, build teams, and lead companies through growth and transition.
By blending operational rigor with empathy, Lauren helps business owners get out of the weeds and build scalable systems. She keeps things honest and accessible, often translating between different departments and functions in consumer products companies. By connecting marketing, sales, and finance, she transforms scattered efforts into sustainable, strategic momentum.
Born and raised in the wilds of suburban New York, Lauren now lives in beautiful sunny Burbank, California, with her bearded husband Eric, two teenage sons, and two crazy dogs. She holds a BA from the University of Pennsylvania and an MBA from Columbia Business School.
Today, Lauren brings her corporate rigor and entrepreneurial spirit to clients through ZAZ Business Solutions, helping established consumer brands uncover hidden profit.
Deborah Pasachoff
Vice President, Analytics
Deborah held roles in business planning, finance, and strategy at The Walt Disney Company, Paramount, and private equity firm Riverside Partners. She also co-founded and ran a children’s retail startup, giving her firsthand insight into the entrepreneurial journey. Deborah is known for her ability to see both the forest and the trees — bringing strategic thinking and analytical depth to every project.
With experience across entertainment, consumer products, private equity, and public initiatives, she helps teams clarify priorities, make thoughtful decisions, and move forward with confidence.
Deborah earned her AB in Fine Arts from Harvard University and her MBA from the MIT Sloan School of Management.
The Values Behind the Work
At ZAZ Business Solutions, we like things that work and make sense. These core values keep us grounded, focused, and collaborative as we help good businesses grow, one smart move at a time.
Plain and Practical:
We speak clearly and avoid complexity. No jargon, no nonsense.
Respect the Journey
We honor your history and help lay the path to your future with clarity and purpose.
Continual Learning
We welcome questions and make sure everyone understands the process.
Tailor-Made Solutions
There’s no such thing as one size fits all. Everything we do is built for you.
Data with Heart
We don’t just analyze the numbers. We tell the story behind them.
Business Is Personal
This isn’t just business. It’s your life, your livelihood, and your legacy.