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Even seasoned companies can have profit leaks.

  • Lauren Zaslansky Conner
  • Jul 23
  • 1 min read

I helped a well-established consumer products company increase ecommerce sales by 200%.


Here’s how I uncovered hidden profit ⤵️


They were at a crossroads. Growth had stalled, and they needed:


- An omnichannel sales approach

- A better customer experience

- A big boost from entering a new market


I started where I always do, by digging into what they already had.


→ Reviews of reports and data of revenue and profit


→ Conversations with brand owners, retailers, and the sales team


→ A deep dive into their online presence and product info


What I found wasn’t unusual, but it was costly:


1. Key product details missing on retailer sites

2. Clunky backend ops hurting customer experience

3. Internal miscommunications leading to lost sales


We tackled it head-on: cleaned up processes, fixed the tech gaps, and built a cross-functional team to connect marketing and sales.


The result?


📈 200% increase in ecommerce sales


🛍️ Better product presence + stronger retail relationships


🤝 A team that actually talks to each other


Even seasoned companies can have profit leaks.


At ZAZ, we help you plug the gaps and grow sustainably.

 
 
 

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